Web Site Advertising
Last updated: 7/26/03
Q. I thought about putting some advertising on my pages
to help cover costs, but I am not sure who to go with... ?
A. The Internet ad market is absolutely terrible
(6/3/02 ) and has been for all of 2001 and 2002. You would not make enough
to pay your bills, let alone make it worth your time to run banners. You
need a lot more traffic before it becomes time to look for ad agencies (at
least 30,000 - 100,000 impressions/month). Most decent agencies would reject
your request to join, at present, with the volume you have (forgot what he
had for monthly page impressions, but I believe it was below 30,000). Hopefully,
conditions will improve as the industry matures and the economy gets better.
7/26/03 The Internet advertising market improved noticeably
about five months ago. Larry
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