WESTERN DIGITAL TO DEMONSTRATE SERIAL ATA HARD DRIVES AT COMDEX
LAKE FOREST, Calif., Nov. 12, 2001 - Western Digital Corp. (NYSE: WDC), a leader in personal computing storage, today announced it will showcase hard drives using Serial ATA during Comdex - November 12-16 in Las Vegas. In a live demonstration with Intel, Western Digital will demonstrate fully-compliant prototype Serial ATA hard drives with native hot-plugability.
"Western Digital believes that Serial ATA will see broad adoption in the entry enterprise market starting in late 2002 and ramp to dominance in the desktop market starting in late 2003," said Richard E. Rutledge, vice president of marketing at Western Digital. "We see future growth within the desktop, low-end server, and classic enterprise markets with Serial ATA"
"Serial ATA's scalable performance, hot plugability and standardized connectors is expected to allow for better integration into enterprise markets over today's parallel IDE interface and its 100 Mbyte/sec (ATA/100) transfer rates," said Darrin Bulik, technical marketing manager at Western Digital. "Suppliers of connectivity (host bus adaptors, RAID controllers) and storage solutions expect to be able to offer improved performance, connectivity, reliability, and value for the enterprise market due to Serial ATA's capabilities."
Announced in August, Serial ATA is projected to be used to connect such internal storage devices as hard disks, DVDs, CD-R/Ws to the motherboard in desktop and mobile PCs, value servers and network storage. Serial ATA is intended to allow each drive to communicate directly with the processor, allowing for easier integration of Network Attached Storage (NAS) servers and enterprise storage applications. With current ATA 100 connections, each drive must share a common connection.
Serial ATA is also anticipated to eliminate the need for Parallel ATA's ribbon cables, which move data between devices within PCs. The ribbon cables are two inches wide and can only be 18 inches long. Serial ATA cables can be made three feet long and allow for more elaborate routing, which could aid in cooler-running PCs.
About Western Digital
Western Digital, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The Company's core business produces reliable, high-performance hard drives that keep users' data close-at-hand and secure from loss. Applying its data storage core competencies to emerging markets, Western Digital's new ventures Cameo Technologies, Keen Personal Media and SageTree meet the increasing demand for innovative information management solutions arising from the proliferation of Internet and broadband services.
Western Digital was founded in 1970. The Company's storage products are marketed to leading systems manufacturers and selected resellers under the Western Digital brand name. Visit the Investor section of the Company's Web site (www.westerndigital.com) to access a variety of financial and investor information.
This release contains forward-looking statements within the meaning of federal securities laws, including those statements relating to the anticipated adoption rate, performance, application and operation of Serial ATA. Forward looking statements involve inherent risks and uncertainties. The statements that are not purely historical should be considered forward-looking statements. Often they can be identified by the use of forward-looking words, such as "will," "intend," "project," "believe," "anticipate," "expect," and the like, although these are not the exclusive means of identifying such statements. These forward-looking statements are based on management expectations as of the date hereof, and we caution you that actual results may differ materially as a result of a number of factors, including: uncertainties related to the development, introduction and performance of products based on new technologies; manufacturing ramp and customer acceptance; pricing, competition, the significant uncertainty of market acceptance of new products; and other factors discussed in Western Digital's SEC filings. Western Digital undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date hereof.