>They said putting a ad in the paper or a popular magazine would get more pull. Is that true?
That might be true, but it is awfully expensive. If you think putting an ad in one magazine or in the local paper is going to generate web traffic, forget it. You would be wasting money. You need at least a thousand visitors a day to make any money and you will still be "starving" with 10,000. Search engines are cheap and they do bring noticeably more than 5% of my visitors. But don't waste time trying to tweak them or money to pay someone else to play games with them. If you have what people want, they will beat a path to your door. The search engines will follow. So, instead asking what can I do to promote/sell something people may not really want much, ask yourself, "What do people want?" And read http://duxcw.com/faq/webmastr/index.html. Larry