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Search Engines
Last updated: 6/3/02

Q.  Search engines are proving not to be a reliable source for web site visitors these days.  What is your experience?

A.  That's not true. I receive about 3,000 search engine referrals a day from the 10 search engines I track (I maintain an extensive Excel spreadsheet of Analog statistics, which has evolved over time) and there are many more search engines than that. There is a high correlation between my search engine referrals and total page requests. Google is by far the most important one. Also, Yahoo uses Google. On the average, over a month's time, each visitor looks at about five of my pages. Again, do not waste time trying to tweak search engines (and don't pay someone to do it for you).  It does not work.  It can actually be counterproductive and get your site dropped.

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