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DEMOGRAPHICS
Last updated: 8/10/00

The following table contains preliminary demographics for the Dux computer digest gathered from a reader survey which is currently ongoing.  The sample numbers are still rather small; however, they do provide a rough idea of the demographics of our readership.

QUESTIONS

NUMBER % RESPONDING
Total Number of Surveys Analyzed 200  
Gender (number responding) 200 100%
Male 190 95%
Female 10 5%
Age 199 100%
18 or under 13 7%
19 to 24 25 13%
25 to 35 68 34%
36 to 45 44 22%
46 to 55 31 16%
Above 56 18 9%
Education 191 96%
Still in public school 6 3%
High school grad. 37 19%
College student 52 27%
College grad. 81 42%
Masters 13 7%
Ph.D. 2 1%
Income 176 88%
Under $20,000 35 20%
$20,000 to $34,999 43 24%
$35,000 to $49,999 41 23%
$50,000 to $74,999 41 23%
$75,000 to $99,999 10 6%
$100,000 or more 6 3%
Do you use the Internet more for:  199 100%
Gathering information 169 85%
Making purchases 15 8%
Other 15 8%
Occupation 191 96%
Senior Management 4 2%
Other Management 9 5%
Professional 41 21%
Technical 64 34%
Sales 3 2%
Administrative 7 4%
Homemaker/Full-time parent 0 0%
Student 28 15%
Retired 11 6%
Self Employed 13 7%
Other Employed 10 5%
Not Employed 1 1%
Have you booked-marked (added to your Favorites) The Dux Computer Digest. 189 95%
Yes 168 89%
No 21 11%
How frequently do you visit this site? 198 99%
This is my first visit 84 42%
Daily 12 6%
Several times per week 34 17%
Once a week 22 11%
Several times per month 32 16%
Once a month 7 4%
Less than once a month 5 3%

Information about your company...

How many employees does your company have? 149 75%
1 - 10 43 29%
11 - 100 30 20%
101 - 499 29 19%
500 or more 47 32%
What best describes your involvement in your company's purchasing process? 184 92%
Decision maker 53 29%
Influencer 57 31%
Low involvement 31 17%
No involvement 43 23%
What is your company's budget per year? 114 57%
$0 - $49,999 32 28%
$50,000 - $99,999 15 13%
$100,000 - $499,999 15 13%
$500,000 or more 52 46%
How much money does your company spend per year on products in your industry? 118 59%
$0 - $49,999 51 43%
$50,000 - $99,999 11 9%
$100,000 - $499,999 14 12%
$500,000 or more 42 36%
How much money does your company spend per year on the Internet? 114 57%
$0 - $49,999 75 66%
$50,000 - $99,999 13 11%
$100,000 - $499,999 8 7%
$500,000 or more 18 16%
 

Copyright, Disclaimer, and Trademark Information Copyright © 1996-2006 Larry F. Byard.  All rights reserved. This material or parts thereof may not be copied, published, put on the Internet, rewritten, or redistributed without explicit, written permission from the author.