Where did you get your company
Last updated: 6/22/02
If you look in a big, fat dictionary you will find that
dux is a Latin word which means "The Leader."
I was searching for a name for the company I was looking for a three letter
word to fit the one inch square label on our computers. I barrowed "Dux" from
the motto of the second U.S. Navy ship I served on: U.S.S.
Gearing (DD-710). Gearing was the leader of the Gearing class of
destroyers. But, we had already named our dog Dux, so we really named our
business after our hound. We intentionally mispronounced the name to "Ducks." You
can imagine what people must have thought when our dog ran away and we went
running around the neighborhood yelling, "here Dux, here Ducks..." A
new customer may chuckle when first hearing the way we pronounce Dux on the
phone, but they do not forget the name.
Also, the English word Duke (the correct pronunciation
of the Latin word, Dux, sounds like Dukes) is derived from Dux and means
essentially the same thing. Notoriously, Bonito Mussolini's assumed name,
Duce, is an Italian word derived from Dux. That was a major consideration
in selecting the name for our business. We were somewhat worried that customers
might associate the two in a negative way, but they haven't in 15 years.
There are other Dux's. There is a Dux bed company in Sweden
and Dux Software in Texas. There is a big Web site in Russia with that name. I
believe it is also a surname in Germany (I've seen it a few times; one woman
in Germany even has a horse named Dux). There is a four-star Dux restaurant
in The Peabody Hotel, Orlando and another one in The Peabody, Memphis. And
there is a Dux de Lux Restaurant Bars & Brewery in New Zealand....
6/22/02 I found this gem in issue 121, page 1 of Take
Our Word for It:
"As duke comes from Latin dux (= 'leader')
it would be natural to assume that it has its origins in ancient Rome.
But its history is not that simple. The first dukes were leaders of the
Lombards - members of a Teutonic tribe which invaded northern Italy in
the Dark Ages. They adopted the Latin dux as a translation of the
Old Teutonic herizogo, 'war leader'. The territory governed by a
duke is a duchy and a duke's wife is a duchess..."
Click the above link for additional tidbits on the word
dux and many other words...